CES Insights: Why Value-Focused eBikes Are Defining the Next Generation

CES has long been recognized as a global indicator of where consumer technology is headed. Beyond headline-grabbing concepts and futuristic prototypes, the event consistently highlights a deeper shift: technology is expected to be smarter, more efficient, and more accessible.

In the world of eBikes, this shift is becoming increasingly clear. Riders are no longer impressed by power alone. Instead, they are looking for balanced performance—bikes that feel natural to ride, are comfortable over longer distances, and make sense in everyday life.

One of the most notable directions reflected around CES is the growing emphasis on mid-drive systems combined with torque sensors. This setup delivers power in direct response to how a rider pedals, creating a smoother and more intuitive experience. Once reserved for premium models, this technology is now becoming a key expectation for well-informed riders.

Range is another area where expectations are evolving. Rather than chasing oversized batteries, manufacturers are focusing on efficient energy use. A battery capacity around 700Wh strikes a practical balance, offering dependable range while keeping weight and handling under control.

Comfort has also taken center stage. As eBikes become daily transportation rather than occasional leisure products, features like softail-style frame designs are gaining attention for their ability to reduce fatigue and improve ride quality. Paired with reliable multi-speed drivetrains, today’s eBikes are expected to perform across varied terrain without compromise.

Perhaps the most important insight is the rise of the value-driven rider. Consumers are increasingly looking for proven components, thoughtful design, and real-world performance—without paying extra for unnecessary complexity or branding.

Where Mustang Comes In

Designed with these trends in mind, Mustang focuses on delivering strong real-world performance at an accessible price point:

• A Bafang mid-drive motor paired with a torque sensor for smooth, responsive assistance
• A 720Wh battery offering up to 75 miles of estimated range
• A softail frame design that prioritizes comfort
• A 9-speed Shimano drivetrain for versatility and control
• A lightweight 59 lb build that’s easy to handle day to day

Mustang isn’t about pushing extremes—it’s about offering the right features, in the right balance, at the right value.

CES gives us insight into where eBike technology is headed. Mustang shows how those ideas can be brought into everyday riding—without the premium price tag.